GDPR Privacy Policy

As a Data Controller, Opinions Ltd has a responsibility to process personal data in accordance with the requirements of the GDPR and all applicable UK data protection legislation. This privacy policy sets out how we collect and use personal data lawfully for: website visitors, people who contact us, people who take part in our research surveys and people who register on our research panel.

1. Visitors To Our Website

Each time our website is accessed, our system automatically collects the IP address of the user for the duration of their visit as well as information from the device accessing the website.

This data is not stored together with other personal data of the user.

The legal basis for the temporary storage of data and log files is  legitimate interests.

Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. This data is deleted once the respective session has ended.

Data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context. This website uses Google services and servers hosted by Stream9, both of which store data in the USA and have lawful transfer mechanisms in place.

If the data is stored in log files, this is deleted within seven days of collection. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymised so that it is no longer possible to identify the visitor.

Use of Cookies

Our website uses Cookies as explained here https://www.opinionsltd.com/privacy-policy/.

When accessing our website, the visitor is informed about the use of Cookies for analysis purposes and must give consent to the processing of the personal data used in this context. Visitors can change their preferences at any time by clicking on the Cookie icon on our website however if Cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent. We use strictly necessary Cookies under legitimate interests as our lawful basis in order to provide the best user experience of our website and ensure it functions as it should.

 We require necessary Cookies for the following applications:

(1) Transfer of language settings

(2) Remembering search terms

(3) Login to the area for registered users (My Opinions Place, see below)

The user data collected by technically necessary Cookies is not used to create user profiles.

If you have given your consent, Google Analytics 4, a web analysis service of Google LLC, is used to analyse peformance of this website. Google Analytics uses Cookies to help the website analyse how visitors interact with the site and help us improve the quality of our website and its content. The data sent by us and linked to Cookies is automatically deleted after 2 months. The maximum lifespan of Google Analytics Cookies is 2 years. The information collected by the Cookies about your use of this website is usually transferred to a Google server in the USA and stored there. This transfer is governed by the DPF framework that Google LLC is certified to. The Data Controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For further information on the personal data collected by Google Analytics and what it is used for please visit: https://policies.google.com/technologies/Cookies

 2. Contact Form And E-Mail Contact

There is a contact form on our website that can be used to contact us electronically. When a user completes this form the data entered will be transmitted to us and stored temporarily in our email system based in the USA. These data are

  • Full name
  • Company (voluntary information)
  • E-mail address
  • Telephone number (optional)
  • Free message text

The following data is also stored at the time the message is sent:

(1) The IP address of the user

(2) Date and time of registration

Your consent is obtained for the processing of the data as part of the sending process.

Alternatively, it is possible to contact using one of the e-mail addresses provided at the end of this privacy policy. In this case, the user’s personal data transmitted with the e-mail will be stored.

No data will be passed on to third parties in this context. The data is used exclusively for processing the conversation and request.

We use your personal data to process the contact or request submitted, so we can prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of the data is consent where the user has given it.The legal basis for the processing of data transmitted in the course of sending an email is legitimate interests. If the e-mail contact is be related to a contract with that data subject then the legal basis will be peformance of a contract.

Data Retention

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

Right to revoke consent

The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued and all personal data stored in the course of making contact will be deleted.

3. UK Opinions Ltd Survey Participants/Database Members

Personal data collection and use

When taking part in one of UK Opinions Ltd surveys, we may collect certain personal data from you directly. If your child participates in a survey, we will need consent from you as a parent or legal guardian. Your personal data is needed in order to facilitate the payment of your incentive and to re-contact you to join our database and be invited to participate in further surveys. You may also be invited to participate in one of our surveys via one of our clients and we will need certain personal data to pay you your incentive. The personal data we need to use is:

  • Full name
  • Contact details including telephone contact and email address
  • Home address

For all of these purposes, we use personal data legally with your consent.

Storing and sharing personal data

We store your data in our database, Alchemer and in spreadsheets in Google Drive.. These systems are secured by technical and organisational measures which include: access restriction, multi-factor authentication to systems, encryption in transit and at rest, secure deletion processes.

We share your personal data with our project team based in the United States so they can pay your incentive using a UK Amazon business account. This transfer is governed by an ICO approved transfer agreement (IDTA) to ensure it meets the requirements of international transfers under the UK GDPR.

Retention of personal data

We only keep your personal data for as long as we need to, whether this is just to pay your incentive or manage your profile/account and survey invites on our database. Your personal data is held in our Amazon business account for 7 years after the transaction for statutory financial record keeping. You can withdraw your consent or ask to be removed from our database at any time, after which your personal data will be securely deleted and no longer used by us.

4. Your Rights

Under GDPR and UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data in certain circumstances
  • Restrict how your data is used
  • Object to certain types of processing
  • Receive your data in a portable format
  • Withdraw your consent where given – this won’t affect how we’ve already used your personal data lawfully, but we’ll stop the relevant processing going forward
  • Complain about our handling of your personal data. You can also escalate your complaint to the Information Commissioner’s Office (“ICO”) once we have responded

If you want to exercise any of your rights, then please contact us at:

Branch Manager
31 George Street
Croydon, CR0 1BL
United Kingdom

Email: [email protected]
Telephone: +44 (0)20 4636 2904

Data Controllers

UK Opinions Ltd
Delta 606 Welton Road
Delta Office Park
Swindon
United Kingdom
SN5 7XF

Opinions Ltd
Managing Director Mark Kikel
31 South Franklin Street
Chagrin Falls, OH 44022
United States of America
Phone: +1 440.893.0300
E-mail: [email protected]
Website: www.opinionsltd.com