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Willowbrook Mall, New York (NY)
Market Research and Testing Location

Testing Facility Details

1400 Willowbrook Mall
Wayne, NJ 07470

P 973.785.0770
[email protected]

BILINGUAL STAFF AVAILABLE

Test Facility Overview

Willowbrook Mall is a New Jersey market research location located northwest of New York City (NYC), and serves as a central location testing facility offering package testing, product testing, on-shelf secure concept testing and focus groups.  Location offers interviewing rooms and stations, focus group room, client viewing and kitchen.

Willowbrook Mall entrance
table and chairs
computer stations with chairs

Facility Details

FACILITY LAYOUT

1,131 sq/ft facility
4 enclosed rooms
10 interviewing stations
12 seat focus rooms
4 seat client viewings
12 ft gondola shelving

KITCHEN EQUIPMENT

1 refrigerator
2 microwaves
1 freezer
1 oven

ANCHOR STORES

Sears, Macy’s, Lord & Taylor, Bloomingdales

New York Market Demographics

TRADE AREA POPULATION

800,167

POPULATION BY AGE

18-24 14%
25-34 17%
35-44 16%
45-54 19%
55-64 18%
65+ 16%

POPULATION BY RACE

Caucasian 62%
Black/AA 12%
Hispanic 22%
Asian 4%
Other <1%

HOUSEHOLD INCOME DISTRIBUTION

Under $15K 7%
$15-25K 10%
$25-35K 9%
$35-50K 11%
$50-75K 15%
$75-100K 18%
$100K+ 30%

HISPANIC DEMOGRAPHICS

Puerto Rican 45%
Mexican 15%
South American 10%
Central American 10%
Caribbean 20%

ACCULTURATION LEVELS

Fully Acculturated 30%
Bi Acculturated 50%
Unacculturated 20%

DIRECTIONS

(from LaGuardia Airport LGA) 22 miles/37 minutes

Office is on the lower level near California Pizza Kitchen in the main mall area.

Get Directions

HOTEL RECOMMENDATIONS

Crowne Plaza: 973-227-9200
Holiday Inn: 973-785-9000

AREA RESTAURANTS

202 Italian Bistro, Bahama Breeze, The Cheesecake Factory

WEATHER

Get The Latest Weather

OTHER LINKS

Willowbrook Mall Website

floor plan
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